About this project.
The Logo: A Guiding Light
• Symbolism: We drew inspiration from the powerful symbolism of lighthouses. Lighthouses have always been revered as beacons of guidance, stability and hope. They stand tall and unwavering – guiding ships through treacherous waters towards safety. In the digital age, Digital Harbour serves as a lighthouse for businesses navigating the complexities of digital transformation.
• Modern Twist: We incorporated curly braces, a common element in computer programming languages, into the lighthouse design. This injects a dose of modernity into the logo, instantly communicating that Digital Harbour is not just steeped in tradition, but also at the forefront of digital innovation. The curly braces themselves can also be interpreted as waves, further reinforcing the organisation’s connection to the digital sea.
The Colour Palette: A Balanced Journey
• White: This represents the light of the sunrise, symbolising a new beginning, freshness and purity, reflecting the potential for growth through digital transformation.
• Grey: This represents neutrality and professionalism, conveying Digital Harbour’s reliability and expertise.
• Orange: This is a vibrant colour that evokes the warm glow of a sunset, symbolising energy, enthusiasm and creativity. It reflects Digital Harbour’s passion for innovation and their commitment to helping businesses achieve their goals.
• Black: This represents the night sky, highlighting the role of lighthouses as beacons of guidance and safety in darkness. It signifies the complex challenges businesses face in the digital world and Digital Harbour’s ability to navigate them.
Overall, the colour palette creates a sense of balance between light and dark, new beginnings and established structures. It embraces the natural world while referencing the technological advancements that Digital Harbour empowers businesses to leverage.
Our Solution.
The resulting brand refresh for Diamond Implements effectively communicates a modern brand built on tradition. It fuels Diamond Implements’ market dominance, attracting new customers while retaining the loyalty of existing ones. It celebrates their impressive 50-year legacy while firmly positioning them as a leader ready to tackle the challenges and opportunities of the future.
